Thank you again for your feedback and comments.
I don’t want you to think that not hearing from me since mylast post is a sign that I haven’t been thinking about you all and the pointsyou have raised. I am always keen to listen to the voices of our members.
While there has been more than one concern raised in thisthread, I’d like to return to why this conversation started – the change in thename of our magazine from The Beacon to Pink Lady.
It’s clear from this forum that some of our members feelstrongly about this change. As a result, we have decided that we would like tohear from more of our members about this, as we know not all who have read thisthread have commented. There are also many more BCNA members who are not usersof the online network. In the coming days, we will share with our 120,000-strong membershipa survey regarding the name change. We will post the link to the survey here aswell as on our social media channels so you can have your say. We will alsoemail all our members inviting them to take part.
Finally, I would like to say that there has also been a lotof talk about BCNA’s logo. This is a bigger issue. Logos are a very importantpart of a brand’s identity and over the past 20 years the Pink Lady has becomesynonymous with the work that BCNA does and as a result we will not be changingour logo in the near future. The initials ‘BCNA’ are not easily remembered andmany people know us as the Pink Lady organisation.
We look forward to hearing more of your thoughts on themagazine’s name and I encourage you to take part in the survey.
P.S. If you have just joined this conversation and missed myoriginal post, you can read it here.
Thank you for that, Christine. It's a fair and democratic response which will give a result that I, for one, will accept. Marg
Ah, lets have a little faith. There are enough people here who are quite capable of spotting a weighted survey--in fact some of us may even be capable of designing one--to make any effortd to sway the results a potentially risky and embarrassing move.
BCNA has done what we have asked which is to their credit and should be commended. This whole survey initiative has terrific marketing appeal on it's own and there are great opportunities to build their brand by being openly responsive.
I've had no argument with the organisation to this point and think it is a little unfair to be openly suspicious of their motives now. Which doesn't mean no-one will be watching
The thing about democratic processes is that someone is always disappointed. It is, however, the best system we have so we will need to see how things pan out.