Disappointed in The Beacon's name change

melclarity

@traveltext

You said "I believe people on this thread get this, management either doesn't understand, or doesn't want to know. They'd prefer we went back to making the BNCA forum a success and they'll run the charity as they feel fit."

You have said what I have said earlier in this thread a few times actually, I believe the same, they are happy for us as Members to RUN this Forum, even lead Groups voluntarily of course, whilst they are paid employees and will handle the rest their way. 

x
M

Christine_BCNA-CEO

Hello Everyone,

Thank you again for your feedback and comments.

I don’t want you to think that not hearing from me since my
last post is a sign that I haven’t been thinking about you all and the points
you have raised. I am always keen to listen to the voices of our members.

While there has been more than one concern raised in this
thread, I’d like to return to why this conversation started – the change in the
name of our magazine from The Beacon to Pink Lady.

It’s clear from this forum that some of our members feel
strongly about this change. As a result, we have decided that we would like to
hear from more of our members about this, as we know not all who have read this
thread have commented. There are also many more BCNA members who are not users
of the online network.  In the coming days, we will share with our 120,000-strong membership
a survey regarding the name change. We will post the link to the survey here as
well as on our social media channels so you can have your say. We will also
email all our members inviting them to take part.

Finally, I would like to say that there has also been a lot
of talk about BCNA’s logo. This is a bigger issue. Logos are a very important
part of a brand’s identity and over the past 20 years the Pink Lady has become
synonymous with the work that BCNA does and as a result we will not be changing
our logo in the near future. The initials ‘BCNA’ are not easily remembered and
many people know us as the Pink Lady organisation.

We look forward to hearing more of your thoughts on the
magazine’s name and I encourage you to take part in the survey.

Warm regards

Christine

 P.S. If you have just joined this conversation and missed my
original post, you can read it here. 

Zoffiel

Thank you for that, Christine. It's a fair and democratic response which will give a result that I, for one, will accept. Marg

traveltext

Thanks for the head's up Christine. I would support a survey as long as the cases both for and against the name change will be clearly put to members. Since it's not fair to BCNA to mount the no change case, I propose a committee of interested BCNA members be formed to write this text based on similar word counts and/or formats for both the for and the against cases.

Romla

Thanks@Christine_BCNA_CEO having a voice in the organisation that represents us on issues that are flagged as important by many is all that is being asked - I too will accept the majority outcome.

June1952

Thank you, Christine_BCNA-CEO for finally putting a more reasonable response on this post.
Let's not muddy the waters with logos and marketing, let's just address the issue of the magazine name change.
Hopefully the survey will be simple so those who have not been on-line will know what is behind the survey.

primek

Thankyou @Christine_BCNA-CEO

I think the survey is a great idea. I would like to think that the wording of the survey asks the question about if they feel men would feel included with this name change. Yes ...many many people are still unaware that men get breast cancer and careful wording of a survey to lay out options to include all members is crucial. 

Many surveys can be worded in such a way to just encourage people to just agree as they don't give alternative choices or reasons people might not feel included. I'd like to think this won't be done with this survey.

Thanks again. Kath. 

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traveltext

Joannie, not sure that is clear at all. BCNA wouldn't be being inclusive if they changed the newsletter name to Pink Lady.

Just the opposite. 

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June1952

Christine_BCNA-CEO
Perhaps you can put your response (above) as an Announcement and refer to this posting so newcomers or members who receive contact re the issue can be fully aware of what has happened and why ?
Thanks

Chester80$

Here we were a month so ago, @traveltext and I thinking we were the only ones affronted by the proposed name change of Beacon to Pink Lady without any consultation....how wrong were we.
It is very heartening to follow this thread and finally see the post from @Christine_BCNA-CEO that a survey is to be conducted. Agree with @traveltext that the framing of these questions needs careful consideration so as to not lead respondents to the answer BCNA desire.
I agree that the questions of newsletter branding and completely new organisational branding should be considered independent of each other at this point in time.
However, to state emphatically that the organisational logo and pink lady name will not change over time is disappointing. I appreciate the arguments about brand awareness and cost, but the understanding and needs of the greater Breast cancer community are looking to the future whilst BCNA seems routed in the past.
I would have thought that at some point “State of the Nation” would have placed this on the agenda for some wholesome un-biased discussion and genuine debate.

Zoffiel

Ah, lets have a little faith. There are enough people here who are quite capable of spotting a weighted survey--in fact some of us may even be capable of designing one--to make any effortd to sway the results a potentially risky and embarrassing move.

BCNA has done what we have asked which is to their credit and should be commended. This whole survey initiative has terrific marketing appeal on it's own and there are great opportunities to build their brand by being openly responsive.

I've had no argument with the organisation to this point and think it is a little unfair to be openly suspicious of their motives now. Which doesn't mean no-one will be watching

The thing about democratic processes is that someone is always disappointed. It is, however, the best system we have so we will need to see how things pan out.

Afraser

Agree entirely with @zoffiel about democratic processes - we are all happy with them if our point of view wins out!  Letter has been sent (irrespective of good BCNA response, I felt we should follow through)   I will message a copy to everyone who asked to attach their name to it  as soon as  possible (ie next 24 hours, up to my eyeballs in work!).

Flaneuse

Very inappropriate change, given Pink Lady Funerals - something we try not to think about too much.