BCNA’s income in 2016 according to its latest report was$7,855,863 and it comes from the following sources:
Corporate partnerships: 35%
Appeals, donations, bequests: 29%
Government grants, contracts: 13%
Community fundraising: 12%
BCNA’s expenditure in 2016 was $8,670,000 and it's used for the following purposes:
Support for events: 12%
Non-salary costs, IT, etc: 25%
Looking through this latest report shows how much the "pink lady" iconography contributes to BCNA's corporate image. And looking at other pink charities, including those worldwide, it's the same. Pink equals dollars. Even when so much of the money is spent on yet more awareness raising and duplicate research, the bucks keep rolling in. The allure is obvious, pink is for women suffering from breast cancer, pink is for lost breasts, pink is for young women diagnosed, often with kids in tow. Pink is for those deceased.
Give us even more money please and we'll raise yet more awareness.
I believe people on this thread get this, management either doesn't understand, or doesn't want to know. They'd prefer we went back to making the BNCA forum a success and they'll run the charity as they feel fit.