Breast friends are vital when you’re diagnosed with breast cancer
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I did just want to say again, and I think others would agree, it's not about the fundraising, this has obviously turned into a massive fundraiser due to the massive publicity, whether good or not. I think people are misconstruing those that are not a fan of this particular fundraiser, it's got nothing to do with nudity at all...I think we'd all agree how brave of any woman!! it's how the buns are used and the overall insinuation of entertainment. Just hoping that maybe helps where @jan61 and others are possibly coming from. I think and I ask all of you to think openly and objectively, this isnt a collective representation of all that have gone through BC.
We are all in the same Arena unfortunately of having been down this arduous road, everyone wants to be represented reflective of their personal experience, with care and compassion. Hoping people can step back and be inclusive of everyone and respectful of how everyone feels.3 -
@melclarity I wonder why you think this campaign is inclusive? Race and gender seem to have been dismissed?
I has nothing to do with nudity or scars ( or lack of scars ) ...... it is the trivialisation of Breast cancer... the general public already think its no worse than a cold....
Until the 1980's... if you were married you needed your husbands signature to apply for a passport.... because you were a possession. Think about that. How far have we come? or not.. if the best we can up with is pink fun buns..1 -
@jan61 I'm saying its not inclusive
sorry you must have misconstrued what I have said. Trying to explain to everyone else that it isnt a representation of everyone. 2 -
The Fun Buns/Bakers Delight promotion presents breast cancer as do-able, not too serious, you'll emerge with physical changes but 'she be right' in the end - we survived with laughs and smiles! This is in stark contrast to BCNA's Facebook video featuring a young woman diagnosed with metastatic BC and @kmakm (not smiling or laughing) talking about how she'll be living with breast cancer for the rest of her life. This is not a criticism of @kmakm or any of the other models, whom I admire for their involvement in the campaign.There is an irreconcilable dichotomy between these aspects of the fundraising and awareness-raising campaign, perhaps driven by differing marketing goals and target audiences.3
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There is a man in the campaign.
I also queried the lack of ethnic diversity and was told they tried many people of different ethnicities but cultural attitudes prevented them from saying yes.
Cultural attitudes to cancer are also an issue in the UK. I follow a number of women in social media in Britain who are working in the BAME (black asian and minority ethnic) communities to change this. It has medical repercussions also.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4782206/
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I am unaware of the recruitment process.0
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My apologies @melclarity ........ I blame the lack of coffee!2
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jan61 - I used 'twee' to express 'trivial' and I have similar concerns. In our Western post-industrialist culture the female breast is 'thought' as erotic and is the object of the sexual gaze, in complete contrast it affirms infant health and sustenance, and also contributes strongly to female identity. My knowledge of marketing campaigns informs me that finding the 'trigger' to get attention and action is a very challenging task. I understand trying to attract donations by creating a light hearted approach to a very serious situation. I am concerned that this counter-reifies the social construction of women as 'lesser than'. As Emma 17 states, 'There is an irreconcilable dichotomy between these aspects of the
fundraising and awareness-raising campaign, perhaps driven by differing
marketing goals and target audiences.' I hope the campaign works, funding is my main concern.
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I support and have huge respect everyone involved in the campaign. It does seem to be working well in raising awareness and much needed funds for the good work BCNA does. But, I also acknowledge that not all people are happy and positive wherever they are post BC diagnosis. I struggle to talk to people about how devastated I am and how terrible this last year has been, yet I wonder if people who haven’t asked enough questions expect that I too am happy, proud, doing well.1
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I think this whole fund raising business is a minefield, in so many ways. Some very well known international charities realised that if their advertising in the First World depicted just another sparse, orange coloured hair, pot bellied, large brown eyed toddler peering from behind his mother's tattered skirts, they were just another amongst many. Donors felt that even if they donated a hundred dollars what would it do?....a mere drop in the sea of poverty. People want to give their charity dollars to needy people, but please, don't show the true horror of real poverty...it's depressing. We want to feel positive about giving, and that our dollars will make a real difference. Then their marketing people came up with a different strategy. $60.00 will buy a pig...$80 a goat... $20 a chicken... $10 a sack of seeds. Aaaah. thats more like it...a cute little piggy who will grow up and have more little piggies, who the village can sell and the money be used towards a well...much better. What's your paypal number? That balance...to woo the potential donor yet not sell out the destitute, hungry toddler with a farmyard of donor animals taking his place on the posters....Who's right, who's wrong, so long as that kiddie's village get their well.7
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AllyJay that is very well said like you always do..... wish I could word things the way you do...
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I'm a big fan of the campaign. Lots of people who were a bit scared to speak to me about my breast cancer have done so since the ads were released (and Facebook banned them- that's something to protest). I tried to buy some buns a couple of days ago but they'd sold out, so it's obviously doing it's job. Good on the people who were brave enough to participate.
It's also a good reminder for me to thank all the 'breast friends' who supported me through this past year.4 -
Its always about the marketing of course wherher its reflective or compassionate or inclusive doesnt seem to matter really...oh well. That is the world over..1
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I'm put off by the suggestion of 'fun' in relation to breast cancer. The 'fun' part bypassed me, it must have flown right over my head.
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