Breast friends are vital when you’re diagnosed with breast cancer
Many people have told us that your whole world is turned
upside down when you find out you have breast cancer, and it’s at that moment
your support network becomes really important to you. Many people have also
told us they were surprised and moved by the people who stepped up and provided
real support. Those people who were there for you through the hardest times
become your ‘breast friends’.
This is the theme of this year’s annual Pink Bun campaign and we’re asking you to call out your group of ‘breast friends’ who supported you during your breast cancer journey.
If you go into a Bakers Delight store between now and 29 May you will see posters of breast cancer survivors posing with their tee-shirts off, each holding a different shaped bun or roll over their breasts. These images serve to remind us that support can come in all shapes and sizes.
This year, the Pink Buns being baked across the country will be smaller, fun-sized buns. From 2 to 15 May, 100 per cent of the sale of Pink Fun Buns will be donated to BCNA. Following this, $1 from every six-pack of healthy rolls purchased will be donated to BCNA from 16 to 29 May.
You can support the campaign by visiting your local Bakers Delight between 2 to 29 May and buying Pink Fun Buns and six-packs of rolls. You can also show your support by buying a ‘breast friends’ carry bag or leaving a message of support on a Pink Lady silhouette in-store.
For those who would like to thank their own group of ‘breasties’ make sure you post a photo on social media using the hashtag #breastfriends and tag your amazing support network.
BCNA would like to thank our breast friend, Bakers Delight, for their support over the past 19 years. With the funds raised from Bakers Delight’s annual Pink Bun campaign, BCNA can continue supporting everyone affected by breast cancer from the moment their world is turned upside down. Thank you Bakers Delight – we couldn’t do what we do without you.
CEO Breast Cancer Network Australia