Breast friends are vital when you’re diagnosed with breast cancer

Marianne_BCNAMarianne_BCNA Administrator Posts: 246
edited May 31 in General discussion

Many people have told us that your whole world is turned upside down when you find out you have breast cancer, and it’s at that moment your support network becomes really important to you. Many people have also told us they were surprised and moved by the people who stepped up and provided real support. Those people who were there for you through the hardest times become your ‘breast friends’.


This is the theme of this year’s annual Pink Bun campaign and we’re asking you to call out your group of ‘breast friends’ who supported you during your breast cancer journey.


If you go into a Bakers Delight store between now and 29 May you will see posters of breast cancer survivors posing with their tee-shirts off, each holding a different shaped bun or roll over their breasts. These images serve to remind us that support can come in all shapes and sizes.


This year, the Pink Buns being baked across the country will be smaller, fun-sized buns. From 2 to 15 May, 100 per cent of the sale of Pink Fun Buns will be donated to BCNA. Following this, $1 from every six-pack of healthy rolls purchased will be donated to BCNA from 16 to 29 May.


You can support the campaign by visiting your local Bakers Delight between 2 to 29 May and buying Pink Fun Buns and six-packs of rolls. You can also show your support by buying a ‘breast friends’ carry bag or leaving a message of support on a Pink Lady silhouette in-store.


For those who would like to thank their own group of ‘breasties’ make sure you post a photo on social media using the hashtag #breastfriends and tag your amazing support network.


BCNA would like to thank our breast friend, Bakers Delight, for their support over the past 19 years. With the funds raised from Bakers Delight’s annual Pink Bun campaign, BCNA can continue supporting everyone affected by breast cancer from the moment their world is turned upside down. Thank you Bakers Delight – we couldn’t do what we do without you.


Kirsten Pilatti

CEO Breast Cancer Network Australia




  • arpiearpie Mid North Coast, NSWMember Posts: 3,022
    edited May 2
    I had a few mentors who were there for me even before the actual diagnosis was delivered- that ‘in between phase’ of ‘no mans land’ ... all had had breast cancer. There was Michelle,  a fishing buddy who’s husband had died of colon cancer and then she diagnosed with BC. Post radiation she was diagnosed with lung cancer (found by accident as they were checking her thyroid cancer ...) so she had early surgery on both and is now travelling Aussie, fishing her way around our country, NED.  Debbie, a nurse from Qld, now 5 years BC free. She was wonderful and gave me gels and a ‘guardian  angel token’ as a support (which was lost during my radiation this time last year.) Lynne from UK who had surgery 15 years ago with immediate recon.... a lovely lady who listened to my worries and calmed me down. Jilly from Zimbabwe who reckons she had the best treatment EVER!  Then sadly had liver cancer 2 years ago, 12 years post BC diagnosis ... and more chemo and now NED (thank God!).  

    Anyone of us with good buddies who’ve helped us through BC ... are just SO lucky to have had that support  .... and that was BEFORE joining BCNA!!!

    take care xxxx
  • jan61jan61 Member Posts: 48
    This campaign has so missed the mark with many bc survivors. 
  • Beryl C.Beryl C. Member Posts: 158
    jan61 - what are your concerns? I find the campaign a bit 'twee' but tapping into the 'universal' is always a challenge. I'm interested in your opinion.
  • SoldierCrabSoldierCrab Bathurst NSW Member Posts: 3,224
    Blossom1961 totally agree with you....
    On this forum
    I have people who get me 
    they get the panic when you find a lump 
    or a pain that is constant which needs tests to check it out 
    as after diagnosis there is always a sh*tty little thought at the back of your mind " is it back" when these things happen. 
    Only those who have been through BC understand the fear of that wait for tests and results in those situations. 

  • arpiearpie Mid North Coast, NSWMember Posts: 3,022
    edited May 4
    Good one, @Blossom1961

    We all have our support groups - some are friends, some are family & on BCNA, are those who 'get it'.

    I have only been encouraged & supported, particularly by those who've 'been there' before me ...... without them, I'd have been lost - and that was even before I found BCNA, who have been every bit as supportive!

    The pink buns etc are a means to an end - I've never heard of 'pink fun buns' - please explain, @jan61.  

    It all provides funds to research all the various breast cancers of all genders & races.  

    Any research is good research.

  • SoldierCrabSoldierCrab Bathurst NSW Member Posts: 3,224
    Arpie the finger buns are smaller versions and been called Pink Fun Buns 
  • arpiearpie Mid North Coast, NSWMember Posts: 3,022
    Never heard of it!
  • jan61jan61 Member Posts: 48
    @arpie the ad uses the term " pink fun buns"  in reference to breasts. Its a little too close to " pink fun bags " for me...
  • Annie CAnnie C Member Posts: 590
    Once again, another positive, inclusive and supportive post from yourself. 


  • Emma17Emma17 Member Posts: 18
    edited May 5
    I agree with you @jan61. Where are the radiation burns?  Perhaps the burns and blisters are not 'fun' enough for this tickle-me-pink campaign.
  • melclaritymelclarity Member Posts: 3,373
    @Annie C thank you, I just think everyone is entitled to an opinion and this campaign absolutely will not be suited to or for everyone. I do think if anyone is entitled to one, it's definitely somebody who has been through it and their own personal experience and reflection, it's not about the public.  Its easy for it to get off topic too, it's not about the fundraising either...merely the campaign. x
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