Serena singing to raise awareness

If I remember correctly, at the time the Aussie one was done just after Chrissie died and it was as a practical tribute from Australian singers to her.  It was certainly quite powerful when it came out.  Personally, Serena leaves me cold and I can't see the link between her and the song but as @kmakm says, if it works for others, it works.

Self-examination would not have worked for me, either.  Even the GPs at Breastscreen weren't sure they could feel anything and they already had the suss mammogram to go by.

It won't help if there are no visible symptoms but maybe it's time for a campaign along the lines of the lemon picture.  By that I mean, the other small visible changes that could indicate breast cancer.  Many women are aware of what a lump could mean even if they choose to ignore it.  However, that campaign has been so successful that I think most women think that it is the only sign of cancer until they find out the hard way @Giovanna_BCNA?  

I liked it.

I think it's useful to have a variety of people, known and unknown, from a variety of occupations and backgrounds, used in ads to draw attention to any aspect of breast cancer. In a variety of ways. We're all familiar with so many aspects of BC, but how often have we read here people's surprise at a wide range of BC areas that they had no idea about?

There will be people who have barely any knowledge of who Serena Williams is, but for others, having one of the world's greatest athletes contribute this reminder, will cut through and may just make them examine their breasts.

It wouldn't have worked for me as my tumour wasn't palpable. But it does work for many.

It's impossible to be all things to all people. I actually think the BCNA does a good job of being many things to many people. And Berlei put their money where their mouth is and give us free bras when we sorely need help. Kudos.

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To be honest, I've never heard the song before - either by Chrissie Amphlett or the Aussie version - so Serena's is the first version I'd heard!!   As a 'non singer' - that takes real guts to get up & do that in front of a camera - naked!

I don't think Serena's version is any more 'sexualised' than the naked Aussie version .... she didn't  move other than blinking an eye - the camera panned out - that was it!   The Aussie version isn't showing how to check for lumps either.

The tennis rant was unfortunate - but it was after the video was made so shouldn't be associated with it - and compared to all the blokes who rant on a regular basis - was wildly overblown in the media.  :(    

As they say - any media is good media - and it will definitely have a lot of people talking about it!!   Job DONE!!  ;) 

Yes of course.  I did acknowledge that many breast cancers are found this way and I'm glad u found yours in time wren and of course anyone else that was diagnosed after finding a lump or after any kind of reminder that's great. 
My concern is that ladies will think feeling a lump is the definitive indicator of breast cancer and im arguing that it isnt. Mammograms hurt and are inconvenient but in my case  and many others necessary for diagnosis.  Also serena holding her cleavage isnt showing how you check for lumps so it's not particularly educational really. The song is about masturbation. Chrissy amphlett wrote the song, so for her to ironically twist the meaning after she was diagnosed  is different to making it an anthem. Once again my opinion only .  

I loved it. I found my lump at 16mm quite by accident. I might have found it earlier if reminded by a song such as this (which I had in the past or by friends who have had breast cancer and reminded people to check on FB). My surgeon said that the size of my ‘felt’ lump was the average size and around 50% similar position and size are felt. I guess I was lucky that it was in a weird spot and easily felt. 
Promotions won’t work for everyone and but even if it gets a handful of women to feel themselves and of that handful one lump is found early, isn’t that something? 

Interesting views from all - is a big BCNA / Berlei campaign which may be as controversial as the recent song choice of our PM.

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Lulling people into a false sense of security in my opinion.  I had no lump and 3 specialists couldn't feel anything at all yet I had a 7cm mass  and ended up with a mastectomy. Touching myself would b no use at all and i hope women dont see this touch yourself stuff and think that if they cant feel anything they can avoid the discomfort of a mammogram. I know many cancers are found this way but it isn't foolproof. And no I'm not overweight and my boobs were on the large side of average. Also to me that style of education sexualizes the issue as before Chrissy was diagnosed we all know what this song is actually about. Just my opinion

Saw her on the TV this morning.  My hubby, not pleased at all. Not long since her tennis tantrum.