Forum Discussion
Is the 'My Journey' app (and the restricted availability of printed resources) a success or failure?
A few years ago BCNA promoted the fact that the 'My Journey' kit reached about 12,000 out of approx. 14,000+ newly diagnosed BC people. Then BCNA moved away from printed resources to an app, also cal...
@Afraser I agree about the 'J' word - it's an overused cliche and should be banned! I understand your POV on the content whereas I raised an issue regarding distribution.
BCNA switched to digital distribution a couple of years ago. Digital would be lower cost and offers the flexibility of tailored information and updates but may not be as user-friendly as printed materials.
'My Journey', in printed or digital format, is available only upon request. It appears there is a much lower take-up rate of the digital version than the printed resources of the past.
As BC affects predominantly older women, this may reflect a generational preference for printed vs digital resources, a preference to have a hard copy on hand for easy reference, and/or the effects of vision changes as one ages which may present a challenge when viewing intensive materials on a screen.
Additionally, access to a computer, a smartphone or the internet is not universal whereas most people have a postal address.
BCNA switched to digital distribution a couple of years ago. Digital would be lower cost and offers the flexibility of tailored information and updates but may not be as user-friendly as printed materials.
'My Journey', in printed or digital format, is available only upon request. It appears there is a much lower take-up rate of the digital version than the printed resources of the past.
As BC affects predominantly older women, this may reflect a generational preference for printed vs digital resources, a preference to have a hard copy on hand for easy reference, and/or the effects of vision changes as one ages which may present a challenge when viewing intensive materials on a screen.
Additionally, access to a computer, a smartphone or the internet is not universal whereas most people have a postal address.