A Little Embarrassing

There's an old saying "You can only make a first impression once" and that is so true. I'm not an advertising guru, but I do consider myself to be pretty street smart and attentive. With the overload of advertising in the modern world, you have only a split  second to attract the eye of your potential target. If the colour, format, music or jingle, give you a bum steer right at the get go, you've lost them...they won't come back for a second look. The pink loo lady cut out doesn't do it for me at all. I simply can't imaging any bloke's eyes swivelling back for a second look at any written message attached to it that might save their lives. Not that many years ago, informational advertising regarding heart attacks typically portrayed a middle aged businessman clutching his chest in pain. The general public opinion on the matter was that heart attacks typically affected middle aged businessmen and that the symptoms were chest pain. The picture said it all and reinforced that public perception. How many women died because they thought that what they were experiencing was a severe attack of heartburn? It is now more publicly known that these so called facts are not always true. Men of all ages and occupations have heart attacks as do women. Some have chest pain, some don't. Some have abdominal pain, some have only dizziness, some are silent and simply knock you down. Breast cancer ...ditto... Mostly women, but certainly men get it. Some have a discernible lump, some don't. Only recently was the thing with the lemons out in public...many people didn't know that you could have breast cancer if you didn't feel a lump. I think things could be improved to firstly attract the attention (and donor dollars) of the public and then accurately inform and educate them.