I think there is a common misconception that the boomer generation is not digitally literate or engaged. Hello? We invented this stuff. I've had a look at the online version and it is clunky. And probably not something that I would embrace if I was newly diagnosed at this point.
Distribution does not equal engagement. The amount of printed pamphlets, booklets and newsletters that I've binned after only the most cursory view makes me suffer dead tree guilt. Let alone the environmental costs of the ink.
We will never reach consensus on what to call these things. Some of the old timers will remember the epic stoush over the proposal to rename 'The Beacon'. By the way, do read that; it is worth the time but I'm glad they stopped posting it to me.
The whole 'journey' thing gives me the wet heaves, but it is the language people use. Until they get sucked into the vortex. Once folk are far enough in to get shitty about how other people describe their experience, they are either well enough to be contrary or need something tangible to get pissed off at that doesn't take too much energy.
I would hope that the my journey kit becomes something more tailored to true minorities. Available in many languages. Which probably means digital. Mxx
