Men diagnosed with breast cancer

Thank you @Kirsten_BCNA.  I hope the above is not 'just words' and that you will work with @traveltext and others to highlight this often unknown or hidden issue.
With regards to publications, it is very easy to just make a simple colour change at the next print run ..... it does not have to take any additional funding and really does not have to happen all at once.  A gradual change will be enough to get people thinking.
Perhaps highlight the blue at Pink Lady events to begin getting the message out .....