The way I see it, @Afraser is that most women aren't even aware of their breast density at all, let alone the added risks of having dense breast tissue, until after they've already been diagnosed & had surgery.
I was one of them - a passing comment by my surgeon made me aware of it, post op - but I was never aware of any added risk. I found out about that info here, on the forum.
This advocacy, if it reaches enough younger women (or the older women make sure they are aware of it) will hopefully (if BSNSW doesn't start advising their clients soon) then know to ask about it.
Maybe we should do a poll to ask members with/without dense breast tissue
1) Did you know you had dense breast tissue prior to diagnosis/surgery but not told of the risks it entailed?
2) Did you know you had dense breast tissue prior to diagnosis/surgery and was told of the risks it entailed?
3) Did you NOT know you had dense breast tissue prior to diagnosis/surgery & unaware of any risk.
4) You were diagnosed with ILC and your mammogram missed it due to dense breast tissue.
5) You know that you don't have dense breast tissue.