There seems to be quite a bit of discussion about generic medicines - particularly in regard to Tamoxifen and letrozole, which is why I find it odd that BCNA, doing such good work in so many ways, supports some generic brands. (www.bcna.org.au/get-involved/donate-through-your-medications/). These may of course have been well researched, but I am with iserbrown on this issue. My doctors know what else I am taking, and what i may react to, chemists don't. Generics are of course just an option, no-one is forcing you to use them, but many pharmacy chains make that the first question ("happy with the generic?") and they may be getting a preferential return on that brand or exert huge purchasing power through the number of outlets.