The brewers have had it right for a long time. I think they understood that sometimes people didn't want to drink alcohol but also didn't want to be on softies all night (possibly the designated driver thing). Coopers do one (used to be called Birell and still has that on the label) that tastes like a real beer - to be fair though, I've tended towards the light beers for many years. I tried Lyre's London Spirit and it was okay but I didn't think it tasted like gin. Too expensive to go through the whole range to sample them. We do seem to be moving away from the attitude of why drink when you're not drinking.