What’s it like to be a guy with breast cancer?

I know the marketing mantra is when you are on a good thing, stick to it, but perhaps some thought might be given, next year, to a campaign that highlights that breast cancer affects all sorts of people, male, female, young, old, in-between, parents, grandparents and so on. ‘Buns’ in the US means buttocks, not really what we are on about, and I find that ‘buns’ seems to emphasise the sexual desirability of female breasts (not male) rather than the disease! ‘Hundreds and thousands’, on buns, or cupcakes, might give more colour diversity and highlight the sheer number of people affected. I appreciate that I’m in the minority, not liking the pink bun campaign much, but it does perpetuate the ‘women only’ myth. Regards.