INCLUSION
Ladies that are going thru BC or are part of the BC Support Groups the Male BC guys out there need your support. We need to start a program of “INCLUSION” With your support we can change th...
Forum Discussion
I want to include men. I am careful to mind my language, saying "people" who get breast cancer rather than "women". On the rare occasion men post here I strive to be welcoming and conersational.
While I understand that the overwhelming majority of people who are diagnosed with breast cancer are women, I still think it would be brilliant if the pink ribbon had a thin blue stripe somewhere on it. The pink is so gender polarising. I get that it's marketing and branding, and that it's been highly succesful. However the colour has become so highly gendered that it can't be perceived as anything but almost exclusively female.
I think that as time goes by, as the Gen Y and Millenials with their increasingly broader understanding, definition and acceptance of gender fluidity, non-binary identity etc, that some of the 20th Century decisions round logos and brand positioning will be seen as increasingly anachronistic.
To be included the men have to be seen. But to be seen the men have to be included. It's a bit of a chicken and the egg situation! Maybe with the all pervasive rise of social media, the current generation of young men who later develop breast cancer will be more visible.
I love your efforts @PeterB. This is an issue of importance to me. My two boys have a 50% chance of having my gene mutation and therefore a higher risk of getting BC. If there is anything I can do, let me know. K xox
While I understand that the overwhelming majority of people who are diagnosed with breast cancer are women, I still think it would be brilliant if the pink ribbon had a thin blue stripe somewhere on it. The pink is so gender polarising. I get that it's marketing and branding, and that it's been highly succesful. However the colour has become so highly gendered that it can't be perceived as anything but almost exclusively female.
I think that as time goes by, as the Gen Y and Millenials with their increasingly broader understanding, definition and acceptance of gender fluidity, non-binary identity etc, that some of the 20th Century decisions round logos and brand positioning will be seen as increasingly anachronistic.
To be included the men have to be seen. But to be seen the men have to be included. It's a bit of a chicken and the egg situation! Maybe with the all pervasive rise of social media, the current generation of young men who later develop breast cancer will be more visible.
I love your efforts @PeterB. This is an issue of importance to me. My two boys have a 50% chance of having my gene mutation and therefore a higher risk of getting BC. If there is anything I can do, let me know. K xox