A Little Embarrassing

Personally, I have mostly avoided pink all of my life (perhaps started as it being what nice little girls wore) and so, have never identified with it.  I agree with the Love Your Sister statement about the colour - something along the lines of it being soft and this battle against bc is not soft.  And the cardboard cutout to me doesn't just look like a dunny door sign - to me it represents cookie cutter women - keep us in our box - so we'd better be soft and sweet and nice and, well...pink.  And it's incredibly dated and will only become more so.  It's rather cringe-worthy, to be honest and I'm speaking as a woman in her 50s - I can't imagine what a 30 yo would think of it.  There's always a flurry when a well-known brand updates their look, but people get over it and no-one looks back until it's so long ago that it's nostalgia.  I'm so glad that the magazine name was not changed.  Before anyone gets upset with me, that is my feeling about it - I understand that others feel differently.

That's me talking of a branding that is obviously only aimed at representing women (and Love Your Sister will struggle with that, too).  If we are serious about being inclusive, no matter what colour is used, the pink lady silhouette and name should be retired.  Again, just my opinion and I know that others will disagree.