Zoffiel, there is an obviously good marketing point to using pink, but I'd argue that along with the extra funds comes the knowledge that awareness among men that they get this disease is running at around 30%. Is that acceptable? After decades of pink marketing, that's the best we can do?
And after decades if research, there's still no cure. The US group Metup have a saying, Pink is Not a Cure. A few years ago I built a website for some BCO sisters who are rabid about pink. It's here, but a warning, it's pretty strident:
www.pinktobersucks dot com
Sorry the system here wouldn't allow a live link due to the word 'sucks' in the domain name!