Not Pinktober Again!
Today I get an email from BCNA with this:
"October is Breast Cancer Awareness Month, a special time to acknowledge and support the many women and families across the country affected by breast cancer. The month is filled with pink reflections and celebrations."
I know we represent just 1% of the total cases of BC diagnosed each year, but why not include some mention of males going through the BC mill.
Women under 35 also represent just 1% of the annual cases. Come on BCNA, take more notice of the other minority!
This whole pink thing might raise heaps of revenue, but it just reinforces BC as a women only disease and stops men from even considering they might get it too.
Later diagnosis leads to lower survival rates. I say it's time for a big change to the BCNA message.