Is the 'My Journey' app (and the restricted availability of printed resources) a success or failure?
A few years ago BCNA promoted the fact that the 'My Journey' kit reached about 12,000 out of approx. 14,000+ newly diagnosed BC people. Then BCNA moved away from printed resources to an app, also called 'My Journey'. I read somewhere in the past 6-9 months that in its first year, the app was downloaded about 6,000-7,000 times. Cancer Australia (https://breast-cancer.canceraustralia.gov.au/statistics) suggests that BC diagnoses in 2020 will exceed 19,800, indicating BCNA's 'My Journey' app may reach far fewer than 50% of newly-diagnosed people. What is the current reach of the 'My Journey' app for newly diagnosed people and the associated time-frame? How many newly-diagnosed people are, instead, requesting printed resources? A forum member recently noted the absence of annual or financial reports on the BCNA website, in view of BCNA's abundant fundraising activities. Greater transparency with the public in relation to your operations would be welcome.376Views0likes14Comments