Serena singing to raise awareness

It's funny (and it's probably something to do with my complete indifference to Serena, and to celebrities in general) but I don't feel any connection to this at all and I find it hard to imagine anyone would.  And before anyone sees this as an issue, I do stress that I realise it's probably just me.  Yep, Serena is a woman so there's that but I don't feel there's anything in particular that links her with this cause, and that may just be that I know nothing about her other than that she plays tennis.  To the cynical me, this is just good PR for her.  And as was said earlier, this song was never intended to be about breast checks, it was only used as such in a tribute immediately after Chrissie's death, and at least some of those women knew her.  So, I do hope that too much money wasn't paid to use Serena because I'm not sure it has much resonance.  I hope that I am wrong.