Dear oh dear! The industry I'm in we struggle to attract fundraising and grants as we're not sexy.
Sexy is a term that is used not in the context that is offensive or derogatory but that it is strong and powerful in attracting funding.
I figure some of you might want to disagree with me however I can't accept that the commentary was meant to be disparaging towards us, the sufferers of Breast cancer.
Lots of causes don't have the same profile as us.
http://www.cancervic.org.au/research/epidemiology/forgotten-cancersTake care xx