Well. They say there's no such thing as bad publicity...If this guy wanted attention, he's got it.
I wonder if breast cancer is still sexy when it's in your liver? I can assume it's not at all alluring when it's in your lungs and only moderately appealing when it sets up in our bones? Let's not even think about it moving to our brains, that may cause us to act in distinctly unsexy ways.
This cockwomble probably has some vision of women dressed in pink gently succumbing to the disease and 'passing on' with great dignity surrounded by their nearest and dearest. The revolting reality where we are scratching and biting and fighting right up to the point we just can't do any more then dying of bloody starvation may not fit his Victorian image of how a lady should behave. Sexy my arse.