Exploiting breast cancer

Have not seen it as my anti-virus says the site is not tested as safe.
Google it and you will find petitions re that company and the ad campaigns.
Which 'leaders' are you referring to ?
What do you hope they can do about a company like that ?

The link is genuine.
So this sort of advertising is fine with everyone?

@Jax1964
Having read the article and others like it, I agree with your thoughts on this issue. I could never reconcile with the pink buns of a particular chain of bakery stores. We were asked to purchase a sugary pink bun that is definitely is not a good example of nutrition.

I find October with all its "pinkness" difficult. It's "in my face". As if the whole shebang is not in my head every day.

Every woman should be aware every month, not just one month in the  year. 

If this type of advertising is designed to raise my awareness, well I was aware years ago, I just never thought Breast Cancer would happen to me.

The mammogram that found my cancer was my ninth in eighteen years. The previous eight were fine.

This type of blatant and demeaning  advertising is making money from me being the "lucky" 1 in 8.

We are aware, now find a cure.

@Jax1964, that add is disgusting and offensive!

Personally, I don't like the ad and I'm not sure who it is supposed to be appealing to but then again, I'm not a 20 something woman.  Having teenage daughters, I am a little hyper aware of what is floating around now.  We seem to be moving back to a 70s/80s image of the female in what is being pushed on young women.  Okay, the photography is sometimes a bit classier but the message is the same - T & A and provocative poses.  Just take a look at online fashion websites and see how they're portraying women - and these are aimed at their young female customers.  So while I find the Honey Birdette ad unappealing, it's fitting in with what I'm seeing everywhere albeit on the more extreme side of the mainstream spectrum.  And no, I'm not suggesting that being mainstream makes it right.  I feel like I'm fighting a battle to ensure that my girls (and my son) value their bodies for what they are, not as objects for others.  This is not a battle that I expected to be facing in the second decade of the 21st century.  I have always considered myself as feminist, having grown up in the aftermath of the feminist movement, but I think I am becoming what is sometimes classed as rabid!

No I don’t like the ad but sometimes I think we need to revisit a bit of 70s activism. It’s not just lingerie ads - try The Bachelor (or Bachelorette)!! It’s the open pouty mouth in fashion shots, the on trend look (long hair, manicured and identical eyebrows, and so forth), instant commodification - young, sexy and implicitly available.  As for the pink buns.........cancer in any part of the body (the brain worries me most!) is an issue. 

Advertisers look at exposure and $s to be generated!  

And that's the best way to respond - don't buy their products, or watch their programs and encourage friends and family to do the same! 

Is anyone a subscriber to the courier mail?  Apparently they have just released a statement. It sounds like the McGrath foundation has had something to say.  

Oh Dear.  I have just had a look on their FB page and surprisingly there is only one comment of outrage.  Soon to be two.  At least that chicky won't have to worry, doesn't look like there's anything in there but silicone :) 
 I agree it's unclassy and  a slap in the face, however, according to them they have already raised the $30000 in 5 days.  I wonder if the money actually goes where they say it will.  
I have never had a problem with the pink.  I liked pink before and I still like it now.  It does it's job as far as fundraising goes because a heck of a lot of people get behind it.
I agree @Sister.  My daughters turn 21 today and no matter how much I promoted self worth, good body image and self esteem it all fell to bits in grade 9.  One struggled with anorexia for a while and they both constantly compare themselves to what's seen on social media and are never happy with the way they look.   You are banging your head against a brick wall. Good luck.

Ok I found it.  McGrath foundation has asked them to remove the advertising.