I detest all their advertising and consider them soft porn.
The pink October campaign however is a huge part of our community here. Most businesses embrace it and our local breast cancer group spend 12 months making pink flowers that are bought by individuals and businesses, as well as selling T shirts etc. All funds raised in these items purchased go back to our community...they bought the cold caps for treatment....we didn't have that option before. The funded an ultrasound vein finder for lymphodeama patients and paid for the local physio to undertake specialist training. They make chemo caps given free to breast cancer patients. I expect it goes to the wig bank also.
I must admit it was confronting when under treatment but I use this month to share my story with work colleagues and share the story and encorage women to be aware, self exam and attend breast screen. The reason it's now 1 in 7...is because of increased awareness and earlier detection which increases survival rates of us all.