Hi All It's been a long time since I posted. I've been thinking about this, and watching to see if anyone else commented on this. I don't know if somewhere along the way I've missed something. Was there discussion or consultaion about the name change to Pink Lady? I feel that it's diappointing, and disrespectful to our male members, after all, men do get breast cancer too, And as an organisation, I thought the aim was to be more inclusive, not less. I'll be interested to hear your thoughts Lyn
Ah, @soldiercrab I've just completed a degree unit on change management. Have a look at Kotter's 8 step method and we can see some obvious failings in the current approach. I think it is reasonable to view BCNA as a business and their success in the marketplace is vital for their survival and ultimately to our benefit
We've just heard the urgency argument--that there is a need to capitalize on an existing strength to differentiate BCNA from it's competitors.
#2 is Create a Powerful Coalition. You do this by getting key players on board. That doesn't seem to be going very well.
Without that support things can quickly move to #5 which is Remove Obstacles. Some businesses do this by just steamrolling over any dissenters. BCNA needs to be careful about that. The cat can get out of the bag if the discontented start co-opting outside support. Never good for a businesses reputation, particularly if part of their philosophy is inclusion and community representation.
Communicating the Vision gets a score of 20% from me.
It's a pity I've already completed the unit--this could be a very interesting case study.
I am another from Summit who has no recollection about the discussion at State of the Nation about the changing of the Beacon to another Name at all. LET alone PINK LADY ... I will go and check out my notes and photos of the time and confirm it,but it is anything but inclusive.....
HOW TO
EMBRACE CHANGE THAT’S SUDDENLY FORCED UPON YOU by Adam
Sicinski
“Unexpected
change can at times transform your life (organisation) in dramatic ways. This
change may require that you form some new habits and routines while letting go
of old habits and patterns of behaviour that may no longer serve you. At the
same time, it’s important to always stay open to the possibilities and the
opportunities that may exist as a result of this change.”
How
could these changes be beneficial?
A change to
BCNA that will be beneficial would be the inclusion of Males in the Logo; a
pink lady excludes Men point blank.
What
possible opportunities might they unleash?
By changing
the logo we open the organisation up to the whole population not just the
females
What’s
the bigger picture?
We need to
embrace everyone, so that we can move forward into the future ready to attract
and engage everyone within the community of Australia. BCNA an organisation supporting and
advocating for anyone affected by breast cancer
What am
I not seeing about this change that could be advantageous long-term?
How can I continue adapting in the future to
ensure that this is a positive change?
Just some questions from the above blog that raises questions, that we as a community (BCNA online Forum) want answered.
I grabbed a silhouette online and played with it in paint to make this picture just a thought about what we could do that is inclusive of all
That took my brain not that long to come up with ... .... COME on BCNA we know you can think outside the box.
A PINK Lady 20 years ago cut it, but today we know that it is both Male and Females who are affected by Breast Cancer.
I am sorry but I for want don't want PINK Lady as the new name for the Beacon and I sadly think that if that is BCNA's answer to a name change you have missed the plot...
I want a logo and Magazine that will embrace our community of Breast Cancer Warriors both male and female going forward into our future...
I want to be proud to be An Australian who includes our men in this ....
Alice Hopwood aka SoldierCrab
BCNA online facilitator and online administrator of support groups on Facebook for those going through the diagnosis and survivor-ship of Breast Cancer.
Mother, Survivor and proud to advocate on behalf of our Male members.
As you can see, our concern is more for the people who actually have this shitty disease than for blah, blah about branding and consultation. It may surprise you that quite a few of us participated in the state of the nation discussions. I had quite a bit to say. None of what I remember had anything to do with going further down the track of gender stereotyping breast cancer. Maybe I was having a senior chemo brain moment and missed that bit.
You can, and no doubt will , change the name of the Beacon but please don't defend the decision as being in the best interests of people who are quite clearly telling you they think the idea sucks.
@iserbrown you are in my heart tonight. Xxxxx Marg
@iserbrown,so very to hear your health has hiccupped! please know that we, will miss your comments,care and concern,PLEASE, feel better soon, love to you wendy55
