Disappointed in The Beacon's name change
Hi All It's been a long time since I posted. I've been thinking about this, and watching to see if anyone else commented on this. I don't know if somewhere along the way I've missed something. Was th...
Forum Discussion
@Zoffiel. I'm in agreement but I have to segue to the irreverent...footballer in drag when wearing pink - that needs a photo (maybe that's the logo they're looking for) . Anyhoo, back to the serious, I believe they do need to back off from changing the Beacon name in the first instance. Then, taking on board what has been raised in this discussion as well as the analysis from the marketing team (I assume there's been some real analysis), work out a way forward that looks to the future. Logos are great but do need updating every now and then to remain relevant. Dated logos only work when they're so old that they become reminiscent of a "golden" past. I would think that the image BCNA wants to project would be inclusive, non-ageist, and forward-thinking.