Disappointed in The Beacon's name change

Firstly, I agree that it's a mistake to exclude the blokes (and those of us who hate pink).  I do, however, see why someone has thought this is a good idea - pink, and in particular, bright pink, has become synonymous in the public mind with breast cancer, in a way that other causes have not been able to manage.  What they need to do is take that marketing success and run with it in a way that includes men - something along the lines of the blue shorts or blue man that were suggested.  But I don't see any value in changing the magazine name to "Pink Lady" - really, what does that signify?  While I think that "The Beacon" sounds a bit like a religious tract, it's definitely preferable to what's been suggested.