Forum Discussion
Disappointed in The Beacon's name change
Hi All It's been a long time since I posted. I've been thinking about this, and watching to see if anyone else commented on this. I don't know if somewhere along the way I've missed something. Was th...
I'm sure there are some very solid marketing strategies behind this: the pink lady logo is instantly recognizable and BCNA has to compete for scarce funds and donations. That makes perfect sense and we all reap the benefit of those strategies.
I guess I don't see the Beacon as the frontline when it comes to fundraising. Yes, it serves a purpose of informing stakeholders and showing what the organisation is doing but, for me, it is a community newsletter and shouldn't do anything to exclude members who already feel they are under represented. As you say, @Afraser we are not in charge.