Welcome to the crazy world that is Pinktober. I have been dealing with this month for 11 years now and 3 of those I have been living with SBC.
There is so much that is misguided and misrepresented in this month but there is also so much good that is being done. So many things that need changing and many that just need to be highlighted.. People have amazing levels of emotion this month because it is all right there 'in your face'.
Many people really just want everything breast cancer to disappear.. and that is ok too. It is just a little hard to avoid. Others jump in boots and all and that is OK too..
I have tried to remove the emotion from the subject and trust me it is actually harder than you may think.. But this is how I marry research to the need for 'real and necessary' awareness and not pink fluffy rubbish that achieves very little if anything at all.
Research Cannot Survive Without Awareness
