Exploiting breast cancer

Personally, I don't like the ad and I'm not sure who it is supposed to be appealing to but then again, I'm not a 20 something woman.  Having teenage daughters, I am a little hyper aware of what is floating around now.  We seem to be moving back to a 70s/80s image of the female in what is being pushed on young women.  Okay, the photography is sometimes a bit classier but the message is the same - T & A and provocative poses.  Just take a look at online fashion websites and see how they're portraying women - and these are aimed at their young female customers.  So while I find the Honey Birdette ad unappealing, it's fitting in with what I'm seeing everywhere albeit on the more extreme side of the mainstream spectrum.  And no, I'm not suggesting that being mainstream makes it right.  I feel like I'm fighting a battle to ensure that my girls (and my son) value their bodies for what they are, not as objects for others.  This is not a battle that I expected to be facing in the second decade of the 21st century.  I have always considered myself as feminist, having grown up in the aftermath of the feminist movement, but I think I am becoming what is sometimes classed as rabid!