Disappointed in The Beacon's name change
Hi All It's been a long time since I posted. I've been thinking about this, and watching to see if anyone else commented on this. I don't know if somewhere along the way I've missed something. Was th...
Forum Discussion
BCNA made a good start last year in promoting awareness of male breast cancer and have pretty well de-gendered the text of the website. 'Women' has been replaced by 'women and men' or 'people'. Unfortunately there is much more work to be done to raise public awareness levels that this is a man's disease too. Moving forward, the biggest obstacle I see is to break through the whole pink thing and somehow present some blue into the marketing equation.
We need some extra effort after years of discrimination, because too many men have died after presenting late for medical help due to believing they couldn't get this disease.
I know there are marketing minds out there that could solve this problem and I've suggested to BCNA that they pose this dilemma to an ABC Gruen panel and see what comes out of this.
I know there are marketing minds out there that could solve this problem and I've suggested to BCNA that they pose this dilemma to an ABC Gruen panel and see what comes out of this.