Disappointed in The Beacon's name change
Hi All It's been a long time since I posted. I've been thinking about this, and watching to see if anyone else commented on this. I don't know if somewhere along the way I've missed something. Was th...
Forum Discussion
A really great discussion on branding is happening here with good points being made in post after post. I even get Afraser's point about a "meet you half way" response. But, there has to be a starting point since, as Deanne says, she can't remember the logo even being on the table for discussion, let alone the renaming of Beacon. Are these topics inviolate? If so, why?
SoldierCrab that's a great go at the logo. Two contemporary figures give an amazingly different spin to BCNA. However, I'd suggest finding a smaller role for the guys (we're just one percent after all) but having a logo that is not so exclusively female. Romla brings up the prostate cancer people owning the blue for their campaigns. Personally, since I have both prostate cancer and breast cancer, SC's logo would work for my cohort if it had a blue man with some pink :D
The bottom line here is, as AllyJay points out, awareness that men get this disease is so abysmally low that you'd want to do all you can to change this. I mean, with men, we're back where we were with women 30 years ago. Who doesn't know know that women get BC? Zero percent. Who doesn't know know that men get BC? Around 70 percent!