Disappointed in The Beacon's name change

Well, now that I have my engine warmed up, I might just have another bite of the (Pink Lady) apple. What a wasted educational opportunity to both men and women, but especially men. I'll bet if you stopped a hundred men, randomly, and asked them what to look out for, for themselves in regards to cancer, you'd get something like this. "Ummm, if I start coughing blood, shitting blood, or pissing blood, get it checked. When I'm in the shower, check my nuts...if they become swollen, painful or have any lumps, get them checked. Oh..and um, if I get any changes in colour of shape of any, whaddya call them, oh yeah...moles...get them checked. Ummm, that's about it". As one of our brother members pointed out, because of practically zero awareness of breast cancer in men, they are typically diagnosed later, with subsequent poorer  futures. (I'm stuffed if I'll say "Outcomes"...hate that mealymouthed corporate claptrap). If you did the Pub Test and went into said pub and asked the male punters if men could get breast cancer, they'd think you were having them on. If a woman goes to her doctor and mentions any breast changes, claxons start blaring, red lights flash, and she is very quickly and comprehensively followed up. How many men have, and in the future will go to their doctors and maybe, perhaps, perchance, if they don't feel sooooo embarrassed to mention it, bring up a worrying change in a breast, and are told that it's probably just an infected hair follicle, or a cyst or somesuch...nothing to worry about mate. If it gets any worse over the next six months, come back" Ring - a - ding - ding...probably a bit too little and a bit too late by then. Here is this opportunity to portray, in whatever fashion is decided upon, to depict both men and women together. Have collective eyebrows hit their hairlines and people  go WTF....breast cancer ...in blokes??? are you serious??? I never knew that,,,,tell me more. Such a shame.