Disappointed in The Beacon's name change

Firstly @iserbrown thinking of you and sending you big hugs - we are all here for you as you can see. Secondly @SoldierCrab I support all that has been said re the inappropriate choice of Pink Lady however the blue male image may not be possible as think is entangled with the Prostate Cancer campaign but a good try nonetheless. One not so small point if BCNA is a business then we are it’s customers.It would seem this name change may have been hastily conceived with little consultation but they may have incurred significant costs in rebranding that may make it difficult to swiftly correct however businesses do and can correct marketing mistakes witness the recent Arnott debacle over their Shapes range. However from the BCNA web address it is not a business but an “org” which I assume may mean it is a not for profit - I’d be interested to know if there are revenue raising reasons linked to the change perhaps with the business sector. Finally I think Kate Jenkins Sex Discrimination Commisioner at the Australian Human Rights Commission may be interested in the rationale too. Intransigence I don’t believe suffices in the face of significant opposition from your client base nor logic when breast cancer is not gender specific but an inclusive disease.