Forum Discussion
Breast friends are vital when you’re diagnosed with breast cancer
Many people have told us that your whole world is turned
upside down when you find out you have breast cancer, and it’s at that moment
your support network becomes really important to you. Ma...
The Fun Buns/Bakers Delight promotion presents breast cancer as do-able, not too serious, you'll emerge with physical changes but 'she be right' in the end - we survived with laughs and smiles! This is in stark contrast to BCNA's Facebook video featuring a young woman diagnosed with metastatic BC and @kmakm (not smiling or laughing) talking about how she'll be living with breast cancer for the rest of her life. This is not a criticism of @kmakm or any of the other models, whom I admire for their involvement in the campaign.
There is an irreconcilable dichotomy between these aspects of the fundraising and awareness-raising campaign, perhaps driven by differing marketing goals and target audiences.